Established in 2012, Liquid Freedom was born out of a passion for the art of surfboard design and construction.
Our founder, Duncan Gray, was fascinated with the dynamics of surfboards, and used this to fuel designs which have been surfed throughout the world. What started with hand-shaping, turned to CAD design and CNC milling leading to perfect repeatability and accuracy of each shape.
Obsessive tweaking ended up with boards that maximise performance at some of the world’s best and biggest waves, as well as the tame local beach breaks. From Nias, to Dungeons, to Muizenberg.
In time, after witnessing the impact that surfboard production has on the environment, a passion was birthed in the company to disrupt the norm of surfboard construction and pursue more sustainable means to make high perfomance surfboards. This is a constant journey but one that we are deeply committed to.
Our ultimate aim is to maximise the fun for every surfer riding our boards, and to move the industry to a sustainable future.
Mark 4:41: “Who is this? Even the wind and waves obey Him?”